Conduct International Marketing

Conduct International Marketing

Before you can decide how to international marketing your product or service abroad, it’s essential to know who your competitors are and what they’re doing. You need to gather information about the foreign market so that you can make better decisions about where and how to invest resources. You also want to learn everything you can about the culture of the country where you plan to sell your products or services, as well as its economic climate and demographics. It’s also important to read news reports from various sources in order to stay up-to-date on current events that might affect your business strategy. International marketing is a huge topic, and there are many different things to consider when doing international research. However, it’s not impossible to do so! In this article, we’ll walk through some tips on how to do international marketing research effectively.

You Can Do International Marketing Research If You Plan It Out

Planning is an essential part of any successful project, and this includes international marketing. If you want to get the best results from your efforts, then it’s vital that you take the time to plan ahead of time so as not to waste money or resources on things that don’t work out as well as they could have been planned for in advance.

There are several different ways by which we can go about planning our actions before taking action:

  • Identify the goals of your project.
  • Break down each goal into smaller tasks that can be accomplished individually.
  • Prioritize these tasks according to how important they are to accomplishing your overall goal.
  • Create a timeline for completing each of these tasks.
  • Estimate how long it will take to complete each one, taking into account any special circumstances that might arise.
  • Create a budget for the project, and make sure that you have enough funds available to cover all of your expenses.
  • Write down all the tasks that need to be accomplished in order to achieve each goal.
  • Break these tasks down into smaller components if necessary, so that they are easier to manage individually.

Learn How Cultures and Language Affect

The next step in your research process is to learn about how culture and language affect international marketing research.

  • Culture affects the way people think and act, so it’s important to understand this when conducting international marketing research. For example, in some cultures it is considered rude to ask certain questions directly (e.g., “How old are you?”). This can make gathering data from such countries difficult if you’re not aware of these cultural differences beforehand.
  • Language affects communication between people from different countries as well–and even within one country! In fact, there may be different dialects within a single country or region that will affect what information gets communicated effectively between two parties who speak different languages; for example: If one person uses slang terms that aren’t understood by another person who doesn’t use them often enough at home then this could lead into miscommunications during phone calls or face-to-face meetings where both parties need clarity on what exactly was said before proceeding further with whatever project they’re working on together (which could end up costing both companies money).

Other things that can affect international marketing research are:

  • Cultural differences (e.g., how people view themselves and the world around them, how they react to certain situations, their values and beliefs);
  • Political systems (e.g., what laws are in place that might affect companies doing business in a certain country); and
  • Geographic factors (e.g., how far away from each other two countries are located).

Consider Gender Issues

As you do your international marketing research, you should keep in mind some of the key gender differences between men and women. These include:

  • The way people think. For example, men tend to be more analytical and objective-oriented while women are more emotional and subjective-oriented.
  • The way people act. Men are generally more active than women; they like sports and outdoor activities while women enjoy socializing with friends or family members over dinner parties at home.
  • How someone responds to marketing messages depends on his/her gender as well men tend to respond better when given hard facts about why they should buy something whereas women respond better when told how something will make them feel good about themselves (and therefore purchase it).
  • Finally, there are significant differences between how much money each gender spends on products/brands versus another one within each culture or country–this makes it even more important for marketers who want their business venture to succeed abroad (as opposed to just domestically) to understand these fundamental differences first hand rather than rely solely upon secondary sources such as books written by other authors who’ve never lived abroad themselves nor firsthand experience working directly within foreign cultures before coming back home again after several years away!


In conclusion, it’s important to remember that international marketing is a complex topic. There are many factors at play and it’s easy to get overwhelmed by all the information out there. However, if you follow these steps, you can research this topic in an organized and efficient manner so that it doesn’t take up too much time or energy. We hope that this article has helped you better understand how to do international marketing research. Remember, there are many different ways to approach it and each one requires a slightly different approach. We encourage you to keep learning more about cultures around the world so that when it comes time for your own company’s international expansion plans, you’ll be ready! 

Palma Chung

Palma Chung